Leadership Team

Our leaders are tech-savvy, idea-driven innovators with a deep understanding of every facet of the customer experience

Paula George Tompkins

CEO & Founder

Paula Tompkins is a strategic visionary with a deep understanding of marketing and technology. Her 30-plus-year career encompasses the full spectrum of marketing, from direct mail and call centers to multi-channel and omnichannel experiences. She is an authority on leveraging digital touch points to drive store traffic. An inventor, Tompkins holds two U.S. patents for ChannelNet’s SiteBuilder™ software technology.

She started her career as a commercial banker in 1974 with a stint on Wall Street at the Bank of New York. Abandoning Wall Street in 1975, she went on to break gender barriers at both 3M and General Electric (GE) industrial sales division ... More

Favorite Quote:

“You’ve got to start with the customer experience and work backward toward the technology—Not the other way around.”
Steve Jobs

Best Part of Her Job:

“Being a change agent for my customers over the years and consistently getting results!”

Secret Super Power:

I can see into the future, and it includes personalization! 

Milad Elmir

Chief Experience Officer

Milad Elmir oversees ChannelNet’s interdisciplinary team of strategists, creatives, user experience and analytics specialists, and is responsible for ensuring that our digital solutions meet the business objectives and deliver consistent and high-value interactions for all customers. Milad works closely with prospective and existing ChannelNet clients to analyze business needs, conduct and synthesize research, drive project and program strategy and ensure excellence. Additionally, he is responsible for ChannelNet’s point of view and strategic direction.

Milad has more than 20 years of experience in the digital space and has been a pioneer ... More

Favorite Quote:

“The best way to predict the future is to invent it” 
– Alan Kay

Best Part of His Job:

“My clients. My team. And the fact that it’s never the same day twice!”

Secret Super Power:

My selfie prowess. It’s killer!

Eric Petersen V

Chief Financial Officer

Eric Petersen has over 30 years' experience in corporate finance, accounting, and treasury operations. In his role as CFO of ChannelNet, Eric is responsible for leading ChannelNet’s finance, accounting, and human resources activities. He also manages ChannelNet’s banking, legal, and public accounting relationships.

Eric provides ChannelNet's management and board with timely financial analysis to support the company's strategic plans, while at the same time maintaining accurate and efficient day-to-day operation of the company's accounting and administrative ... More

Favorite Quote:

“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” 
Rupert Murdoch

Best Part of His Job:

“I wear a lot of hats and get to solve a wide variety of problems.”

Secret Super Power:

I inhale debits and exhale credits

Chris Sims

Chief Technology Officer

Chief Technology Officer, Chris Sims, oversees research, development and technology trends so that ChannelNet’s patented platform, Sitebuilder™, remains at the forefront. He constantly seeks ways to exploit data and incorporate new technologies to achieve the results customers are seeking.

Chris is also responsible for working with clients and their technical staff on integrations, system goals and planning. His technical experience covers software architecture and design patterns for web-based and mobile software technology, web API, mobile applications and responsive web design. He is also well versed in the Scrum Framework ... More

Favorite Quote:

“Intelligence is the ability to adapt to change.”
Stephen Hawking

Best Part of His Job:

“Working with a team of the best and brightest in the industry to help push the cutting edge a bit farther every time.”

Secret Super Power:

I am really a robot!

Molly Smith

Vice President of Operations

As Vice President of Operations Molly Smith is responsible for all clients and their channel partners’ program successes and support as well as our project management office (PMO) and resource management. She works to strengthen our solutions delivery and to ensure that our growing list of client solutions are completed successfully and get the results our clients need.

Molly sets the vision for the PMO and aligns the end-to-end processes with ChannelNet’s resources. Her goal is to position our clients and ChannelNet for continued long-term growth ... More

Favorite Quote:

“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.” 
Charles Darwin

Best Part of Her Job:

“I’m lucky to work with some of the most intelligent, passionate, and likeable human beings around.”

Secret Super Power:

Never taking a bad picture

Joe Karle

Vice President of Sales & Account Management

Joe Karle, Vice President of Sales and Account Management, is responsible for the leadership and success of ChannelNet’s overall business development including establishing and managing client relationships, strategic account planning and the overall success of our digital solutions.

He has more than 25 years of digital marketing experience. During the course of his career, he has managed digital marketing campaigns for both business-to-business (B2B) and business-to-consumer (B2C) digital initiatives. To his credit, he has executed brand strategy, strategic planning, sales and digital marketing in the automotive, financial, hospitality, retail ... More

Favorite Quote:

“Whether you think you can, or you think you can't – you're right.”
Henry Ford

Best Part of His Job

“Establishing and strengthening trust and subsequently building long-lasting relationships with clients across disciplines and industries.”

Secret Super Power:

Guitar Hero

Jason Luke

Director of Cyber Security

Jason Luke, director of Cyber Security, oversees ChannelNet’s information security, risk, compliance and business continuity practices. He also has responsibility for data privacy, network security, user access and IT controls for ChannelNet and its clients.

He brings 15-plus years of information security experience in the consulting, automotive and retail industries. He has exceptional business acumen and technical knowledge about security policies and processes, integrating requirements, disaster recovery and business continuity planning, performing organizational assessments and audits against industry standards ... More

Favorite Quote:

“Passwords are like underwear: you don’t let people see it, you should change it very often, and you shouldn’t share it with strangers.”
– Chris Pirillo

Best Part of His Job:

“That feeling you get when a complex project or system is successfully implemented.”

Secret Super Power:

FIREWALL!