In the early ‘80s, before most of us had ever used a personal computer, ChannelNet
founder Paula Tompkins recognized the PC
as a technology platform for buying and selling. The very fact that this fledgling
computer was personal — a tool that anyone could use for work, play, and shared
communication — suggested its potential for engaging its users one-on-one, much
like a salesperson would during an in-person interaction.
Applying Technology to Sales and Marketing
In 1985, ChannelNet opened its doors for the sole purpose of using new personal
technologies to attract customers to products and services sold by ChannelNet clients.
The company’s first marketing solutions were based on early multimedia technologies,
then on CD-ROM and interactive kiosk technologies, and eventually the World Wide
Web, the most promising marketing technology of all.
Eager to capitalize on the web’s potential, companies with multiple brands, product
lines, and sales channels jumped online in hopes of reaching a new breed of consumer.
Few if any web sites, however, were able to help customers navigate product options,
much less guide them from one sales channel to another within a seamless buying
Engaging Customers Through Multichannel Marketing and Sales
Meanwhile, ChannelNet pioneered web-based multichannel marketing solutions to help
companies generate leads, close sales, and increase revenue by streamlining the
customer experience across sales channels. Each network of web sites is a fully
integrated selling and buying environment that weaves together
a company’s corporate site with the web sites of its brands and/or franchises,
dealerships, retailers, and other sales partners to help customers research options,
then find the help they need at the moment they want it.
Delivering Multichannel Marketing and Sales Solutions for 25 Years
Now, more than 25 years later, ChannelNet continues to do what it has always done:
use technology to drive sales, increase revenue, and strengthen customer relationships
by connecting — and leveraging — the buying and selling processes of multiple sales
Today, many of ChannelNet’s clients are leaders
in their respective markets.