ChannelNet Helps Hunter Douglas Limited Australia Manage Online Brand and Sales
Sausalito, Calif., September 8, 2010–ChannelNet, the leading
provider of multi-channel solutions, has recently launched a social
media program for Hunter Douglas Limited Australia. They wanted to know, “How do
we manage our reputation when every customer can read and share information about
our products and dealers?” ChannelNet’s unique Web metrics drove the launch of an
integrated social media approach.
Since 2007, the Hunter Douglas Limited Australia LUXAFLEX® brand Website and dozens
of dealer microsites have run off ChannelNet’s patented SiteBuilder™ Web platform
so customer and partner data was rich. Armed with data, ChannelNet was able to prioritize
Hunter Douglas Limited’s efforts across the social media channels and networks.
“Our research shows that consumers increasingly rely on social media for information,”
says Scott Engstrom, Director of Global Programs
for ChannelNet. “We were able to help Hunter Douglas Limited define a social networking
framework and strategically implement a program which encompasses a mix of relevant
social media channels. It will improve its ability to engage in online conversations,
attract new customers, and actively manage the LUXAFLEX® brand and LUXAFLEX® Window
Fashions Gallery dealer network.”
Hunter Douglas Limited wanted a holistic approach to social media. “ChannelNet helped
us rank our presence and our ability to serve customers across our many sites. This
has set the stage resolving many of our online issues,” says Genevieve Marshall
Marketing Manager – Retail & Commercial for Hunter Douglas Limited Australia. The
firm’s program now includes engaging in online conversations, providing online customer
support, and managing the information to better serve the marketplace’s evolving
needs. “We are excited to be participating in these emerging, worldwide channels,
and at the same time, complementing our customer experience goals,” says Marshall.
About Hunter Douglas Limited Australia
Hunter Douglas is a world market leader in Window Coverings and a major manufacturer
of Architectural Products. The Hunter Douglas Group has its Head Office in Rotterdam,
The Netherlands and a Management Office in Lucerne, Switzerland. The Group is comprised
of 162 companies with 67 manufacturing and 95 assembly operations in more than 100
Hunter Douglas Holdings Limited is an Australian incorporated wholly owned subsidiary
of the international Hunter Douglas Group. It commenced manufacturing in Australia
in 1954. Its head office is at Rydalmere, Sydney.
For 25 years ChannelNet has been the leading provider of multichannel marketing
solutions for the home improvement, automotive, retail, and financial services industries.
ChannelNet’s patented software, SiteBuilder™, allows customers to conduct research
online and complete transactions either online, at a store, through a call center,
or on a mobile device. ChannelNet has created thousands of solutions for hundreds
of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin
Moore Paints, Hyundai, Kia, Saks Fifth Avenue, Volkswagen, College Pro, World Omni
Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark, and many
others. ChannelNet is a privately held company based in Sausalito, California and
Detroit, Michigan. ChannelNet’s solutions include networks of corporate, brand and
sales channel web sites, personalized microsites, guided selling tools, and communication
portals. Visit www.channelnet.com for more information, and follow frequent updates
on Twitter (@channelnet) and Facebook (ChannelNet).