SOFTWARE + EXPERTISE = SUCCESS

Whether it’s a business-to-business (B2B) or a business-to-consumer (B2C) challenge, we base our strategy on how a customer wants or needs to do business. In today’s hyper-connected world, a company’s success hinges upon its ability to communicate relevant customer messages that trigger engagement and generate leads.

For over 32 years we have partnered with businesses to understand and anticipate their customer needs and strategically integrate the design, message and digital solutions to meet those needs. We develop marketing strategies around our proprietary technology to:

  • Generate leads and add new customers
  • Increase loyalty and retain customers
  • Improve conquest rates
  • Grow cross-selling opportunities
  • Reduce servicing costs

ALL THE EXPERTISE THAT YOU NEED FOR A SUCCESSFUL IMPLEMENTATION

(UNDER ONE ROOF)

USER EXPERIENCE RESEARCH

More than any other design factor, user experience research determines the success or failure of any serious digital Web initiative, especially in a multichannel environment. The This user-centered design approach must be grounded in a solid understanding of the intended users and their objectives in using the site.


DESIGN AND USABILITY

User-centered design permeates our approach — information architecture, design and engineering. This emphasis is especially important in multichannel applications, which cater to several different user groups — corporate users and brand owners, dealers and retailers, and end consumers.


BRAND AND VISUAL IDENTITY

A lot of time, money and effort are invested in building and maintaining a great brand. We respect that and work to let your brand identity shine through in the type font, design, colors and personality of our digital solutions. Our goal is consistent and continuous brand experiences.


CONTENT DEVELOPMENT AND COPYWRITING

Finding the right words starts with having a content strategy. Your content is your most valuable business asset. Masterful writing starts with strategically planning how to best use your assets to connect, engage and motivate customers to take action.

RESPONSIVE DESIGN

We are experts in responsive web design (RWD) so your message is compatible with desktops, mobile phones and tablets. These days mobile viewing is a given. We start the RWD process by thinking about the mobile view first because your products or services are literally at your customers’ fingertips 24/7.


ONLINE VIDEO PRODUCTION

Online video usage is exploding because websites with videos perform better than those with static content. We create educational videos, testimonials and ads that bring your business to life. Each video has a purpose. From script to screen, we produce high-definition videos that communicate your brand and entertain and educate your online audience.


SEARCH ENGINE OPTIMIZATION

Good search engine optimization (SEO) focuses on providing relevant content first, and then applies industry principles to drive the search traffic to your website. Our team understands the fundamentals of great SEO, as well as the ins and outs of the technology that drives it.


SOCIAL MEDIA INTEGRATION

Social media integration is about more than adding social share buttons. It is the incorporation of all things social throughout a marketing campaign and across the channels. Our experts understand how social media impacts every tactic, from print advertising to branded content and native advertising, and know how social channels integrate into today’s customer journey.


See what ChannelNet can do for you