ChannelNet created a bilingual network of websites for their more than 2,000 retailers. The channel partner website network employs a content management system, which allows retailers to personalize the copy, photos and promotions for their local markets. Hunter Douglas retains control over the corporate branding.
ChannelNet’s help desk services, eBusiness Service Center (eBSC), supports the brand and dealers with one-on-one training sessions, domain set-up and URL redirects, content entry, image editing, set-up of local business profiles/listings, metrics, and monthly reporting.
The new websites let customers seamlessly move from viewing dream rooms online that feature Hunter Douglas shades and shutters to checking out individual products, styles, fabrics and colors, finding an online retailer and making the actual purchase. Dealers reported a 20 percent increase in Internet sales leads.