ChannelNet Transforms Hyundai Capital Dealer Portal into Real-Time Sales Tool
DEARBORN, Mich. – (BUSINESS WIRE) – ChannelNet, a leader in digital marketing, sales and service solutions, has transformed the automotive industry’s dealer portal from a back-end office aid into a real-time sales tool. Launched in November 2016, the portal is a cross-channel, integrated platform that applies customer-centric principles to the dealer staff experience. Usage is role based, personalized and mobile friendly.
Hyundai Capital America (HCA) in the U.S. is the first to use the secure cloud solution. The HCA portal has over 10,000 registered users, including dealership general managers, business development managers, sales staff and office administrators, as well as OEM field sales staff, Hyundai Motors Finance field staff, Kia Motors Finance field staff and other corporate employees.
“We consider the reinvention of our dealer portal one of 2016’s most significant accomplishments,” said Tim Devine, HCA’s senior vice president and division head for dealer services. “A sleeker, smarter dealer portal, it is designed to give the best user experience possible. As a result, daily usage is up 52 percent, and mobile usage is up 95 percent.”
“It is very exciting for us to work with a corporate team that understands the importance of being customer centric. In this case, the dealer staff are the customers,” said Paula Tompkins, ChannelNet CEO and founder. “Sales people walking the lot with a prospective car buyer can use their smartphones to look up critical sales information on the spot. For example, they can instantly tell consumers what incentives are available on a specific vehicle.”
“What people need to do their job is now at their fingertips, when they want it and where they want it,” explains Tompkins. “The portal is now a one-stop shop for everything the dealership’s staff needs from the captive finance company and other third-party vendors.”
The revamped dealer portal has also reduced mailing and call center costs, cut transactional costs, and improved processes to save labor, time and resources.
The cornerstone of the solution is ChannelNet SiteBuilder™, ChannelNet’s digital, patented personalization platform. SiteBuilder™ integrates the data, content and transactions of the captive finance company and all third-party vendors.
About ChannelNet
ChannelNet is a leader and pioneer in delivering customer acquisition and retention services via mobile and web-based solutions that work across channels. Using software-as-a-service (SAAS), its marketing automation solutions connect leading automotive, financial services, home improvement and retail companies with their customers to sell products and services through local brick-and-mortar sales channels. The privately held company, founded more than 30 years ago, is based in Dearborn, Michigan.
About Hyundai Capital America
Headquartered in Irvine, California, Hyundai Capital America is a top-10 U.S. auto finance company supporting the financial services needs of Hyundai Motor America and Kia Motors America. The company provides financial products to Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing, as well as indirect vehicle financing for retail and lease customers.
For more on ChannelNet, visit us:
Website: www.channelnet.com
Blog: http://crosschannelconnection.com/
LinkedIn: http://www.linkedin.com/company/channelnet
Twitter: https://twitter.com/ChannelNet
Contact
For ChannelNet:
Joan L. Witte, 734-646-0038
mediainquiries@channelnet.com 
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